Digital screens on the display windows in Tallinna Kaubamaja
Category
Retail
Display windows have always been an important part of the Kaubamaja department store. While the windows of the department store are usually decorated with stylishly dressed mannequins, this spring is different.
The area of the Kaubamaja display windows is completely hidden and the windows are decorated with fashion illustrations by Estonian artist Kätlin Kaljuvee. Fashion illustrations which have been inspired by different decades has been spiced up with fragments from the Food-, Home and Kids World. There are surprises in the drawings so that people passing by have a chance to discover something new again and again.
Inside the fantasy-rich illustrations, there are holes to peek into. From these peepholes, people can see fragments from the history of Kaubamaja from its early years to the present day. Namely, there are screens behind the peepholes, where images and videos are displayed.
